Just Say No

by Ernest O’Dell – Guerrilla Internet Marketing and Questar TeleCommunications

Saturday, November 20, 2010

I was finishing up a proposal when a potential client of mine called me on the phone last week. I had just finished an analysis of one of his press releases when he called me and told me that he had a product that he wanted to promote through SEO articles.

He stated that he wanted to make these articles part of his e-commerce website by adding them on a regular basis. “SEO articles?” I thought. “Why would an e-commerce site that sells a lackluster business model need articles about SEO ?”

Of course, I knew they weren’t talking about writing articles about SEO, but writing articles for SEO… which is just as silly.

Unfortunately, I hear this a lot because so many people have been duped into believing that writing keyword-stuffed articles is somehow an SEO requirement. How far removed from the truth and reality they are!

They don’t even know why they need these articles—only that, for whatever reason, the Google god wants them. Or, the Google spiders… or, whatever. Someone sold them on the idea that they needed to “feed the spiders” with SEO content that was gobbled up by the search engines.

Nevertheless, I asked him, “Who is your potential customer? A human? Or a search engine?”

To read the rest of the article, click on the link below.

Just Say No – GREEN BAR.pdf


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