You Have a Serious Image Problem!

by Ernest O’Dell – Guerrilla Internet Marketing

How many times have you received a business card that had more than one phone number on it? Hmmm… yep, sounds like those that you get from real estate and insurance agents.

How about employment agencies who don’t answer their phones and when you leave a voice mail — they don’t return your calls. Hmmm… yep, makes you wonder if they’re really in business, huh?

And, what about (just about) any other company or agency you call, you leave a message and nobody returns your calls? Hey! You think I’m making this up as I go along? I’m serious! There are tons of people who THINK they’re in business, but actually have no business being in business.

Did that sound right? Am I kvetching? Or just talking to hear the sound of my own voice?

No… seriously. There are, literally, thousands, if not millions of businesses and individuals who have a serious image problem in their branding. And… what makes it worse is when they use a free web based email address… or worse, A O L.

You know who I’m talking about. Always Off Line. (Another subject, another article.)

Suffice it to say that there’s a lot of wannabe “businesses” who are no more in business than a homeless person. They have a serious “brand” problem.

It’s called PERCEPTION. It’s all about how people perceive you… AND your business.

And forget about trying to call them up and sell them anything. No, no! Just try getting some information from them! Ha!

Are you kidding me?

Look, this day and age, lots of people are more informed than they were during the days of the Brand Wars. Remember those days? When big corporations could throw millions into their ad budgets and just hope something would stick to the wall?

Well, you can’t get away with that nowadays. You better have your message “on point” and your brand better be unique.

Or…

…you’re toast!

I swear! Some people will go out and spend four and five bucks on a cup of coffee, and seven bucks on a burger with fries. While they’re killing themselves with a high fat and cholesterol diet, they put their businesses on a diet… when it should be THE OTHER WAY AROUND!

HEY! HELLO! ANYBODY HOME? ARE YOUR LIGHTS ON?

Or, are you just glowing in the dark?

If you are in business… and I don’t care what kind of business you’re in… but if you’re in business, you probably have a serious image problem and you need some serious help to improve it.

Hey… I’m not here to bust your chops. I’m just here to tell you what everybody else has been telling me about YOUR image: it… well, it sucks… to put it simply.

Want to change that? Then you know how to get in touch with me.

Ernest O’Dell is the CEO of The Guerrilla Internet Marketing Institute and an internationally acclaimed author and writer in the marketing, advertising and sales industries. He has consulted with real estate groups, insurance groups, and businesses of all sizes and sectors.

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