How to Self-Publish Your Own Book

By Ernest O’Dell – Guerrilla Internet Marketing

Saturday, August 21, 2010

Self-publishing your own book, or ebook, can be a wise choice if you don’t want to go through the usual channels of finding a literary agent, publisher, and–of course–the rejections.

It’s cost-effective, relatively fast, pays much better than standard royalty contracts, and allows you to maintain control over a large part of the publishing process. Some other advantages it gives you is the ability to publish in electronic PDF format—such as the Kindle format (Amazon.com’s electronic book reader)—for electronic readers.

But there are some trade-offs to consider when publishing in either “hard copy” or ebook format.

To learn more, click on the link below to read the entire article in PDF format.
How to Self-Publish Your Own Book – GUERRILLA REVIEW.pdf

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The Art of Meaningful Interruption

By Ernest O’Dell – Questar TeleCommunications and Guerrilla Internet Marketing

Date: Friday, August 20, 2010

In previous articles, we’ve explored several marketing problems you may have encountered, and learned how and why those problems exist. We’ve talked about the history of advertising, the era of the “brand builders,” platitudes, and the confidence gap. Now I want to take you by the hand and show you how your marketing is really supposed to work.

To read the article in its entirety, click on the link below.
The Art of Meaningful Interruption – GUERRILLA REVIEW.pdf

So, You Want to Publish a Book, Do Ya?

Thursday, August 19, 2010

By Ernest O’Dell – Guerrilla Internet Marketing and
Questar TeleCommunications

If you’ve never really considered writing a book, take
a look at the rubbish filling bookshelves at kiosks the
next time you go to the airport. The “authors” of that
stuff are laughing all the way to the bank.

While English majors and literary types are screaming
at each other in the stuffy halls of Cambridge and
Oxford, or on the pages of The New Yorker, these
amateur authors are quietly rehashing tired plots and
making millions from it.

You’re a smart person, so there’s no reason why you
shouldn’t take a crack at making bank as well. (Heck,
even if you can’t spell worth a flip, you should give
it a try. Al Gore’s books sold millions.)

Here’s how you, too, can tap into the wallets of all
those new readers out there. Please note, however, that
we can’t actually write the book for you. You may have
to do that yourself:

To read the complete article, click on the link below
to download the complete article in PDF format.

So You Want to Publish a Book Do Ya – GUERRILLA REVIEW.pdf

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