Boost Your SEO Ranking With Optimized Ezine Articles, News Releases, Special Reports and Technical Papers

By Ernest O’Dell – Guerrilla Internet Marketing

Thursday, April 29, 2010

So, you want publicity for your business, product, service or opportunity? Submit an optimized News Release, ezine article, “Special Report” or a Technical Paper. Whether you are targeting journalists, consumers, B2B or all the above, an optimized publication can create endless possibilities and long term traffic for your business.

Traditional News Releases, also known as Press Releases, have—in the past—been limited to the news media in general: radio, television, newspapers and magazines, and printed media, etc. In general, a News Release was relegated to a narrow niche and mostly related to business announcements. As they have gained acceptance as a means of disseminating information in the digital media (Internet, ezines, online articles, blogs, etc.) they have literally exploded to directly reach millions of readers.

Online news releases are appropriate for almost any occasion, as long as they don’t come across as a “hard sell” pitch or a self serving advertorial. An “advertorial” is—in reality—nothing more than an advertisement written in an editorial format.

Advertorials can have their place in newspapers and magazines, and even online, but you’ll pay a different rate because it’s really not a news release, but an advertisement.

Nevertheless, executed properly, an optimized news release can open hundreds of opportunities to brand yourself, your business, or your product.

To get the complete story about how to maximize your ranking with news releases, download the article from the link below.

Boost Your SEO Ranking With Optimized Articles, News Releases, Special Reports and Technical Papers – GUERRILLA REVIEW.pdf


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