Understanding the Mechanics of SEO as both Art and Science


By Ernest O’Dell – Guerrilla Internet Marketing

Monday, April 5, 2010

For those who have followed traditional search engine optimization “best practice” guidelines over the years, I want to share several insights particularly for business owners who are in highly competitive markets.

The definition of SEO “best practices” might be defined as follows:

  • A series of a static rule sets (you follow the general rules and you should do okay.)
  • Considered by many SEO professionals as the list of steps one uses to optimize any Web page
  • Is the only white hat ethical way of performing optimization.

Read the rest of the article by downloading the PDF in the link below:

Understanding the Mechanics of SEO as both Art and Science – GUERRILLA REVIEW.pdf

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