Know What You’re Talking About

“Education is a lifelong experience. Experience is a lifelong education. Expertise is the sum of both.”

Your email inbox is constantly besieged by nice, well-meaning folk who desperately desire to be writers, consultants, coaches, speakers, copywriters, wannabe “gurus,” and information marketers. I know: mine is…

…and if you haven’t experienced this syndrome, you haven’t been on the Internet very long. Give it time: it WILL happen.

A lot of these people have a talent for writing, consulting, coaching, speaking, and authoring information products, but most of them will not succeed.


Because they have nothing to teach, write, or speak about!

To read the rest of the article, click here to download the complete PDF.

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