Why Do Over 90 Percent of Businesses Fail?


By Ernest O’Dell
Guerrilla Internet Marketing

Never mind if they’re online or not…

A lot of people start a business, only to give up after a few weeks or months. Some might put in two or three years of hard work (and lots of money and time) only to lose their shirt.

So, the question begs:

Why do 90% of people who start a business fail? Why do people think making big bucks in their business is difficult? It doesn’t matter whether your business is “brick and mortar” or Internet based… it’s all the same.

Before answering these questions I will ask you four questions:

1.Can you practice law without studying law?
2.Can you treat a patient for an illness without studying medicine?
3.Can you engage in Business Marketing without studying business or marketing?
4.Can you operate ANY business, whether online or “brick and mortar” without learning about that business?

If you answered no to the above questions, then how can you imagine doing business on the Internet, a totally new science, without getting the proper training and education? How do you think you are going to make “tons of money” without knowing each and every aspect of the Internet and online business marketing?

How do you think you are going to make any money at all if you don’t learn about the basics of your particular business?

Most people who get involved with an MLM—or any other type of company—don’t have a basic knowledge of how business operates in the first place. Too many of them have the mindset of an employEE and don’t have the mindset of an employER.

They don’t know what it takes to run a business.

They don’t take the time to learn their particular business or the methods to make it profitable. They just want to sleep in late each morning, go to the beach and drink daquiris while the “money rolls in.”

People who believe those wild pitches on the Internet need to be “fleeced” because they’re not going to learn any other way.

Don’t get me wrong; I don’t think it’s right, legal or ethical to scam people out of their money, but they both have a common factor driving their blindness: GREED. Both parties in those arrangements are driven by greed and don’t have a basic understanding of how business operates.

Too many of these young studs you see on the Internet are overnight wonders, driving Lambourghinis and Ferraris, and have no idea how to build long term wealth. Look at some of them! Remember the ones who were “rolling in the dough” just 5 or 10 years ago?

No! Because they’re gone! They’re history!

Why? Because they were just lucky enough to sell of their crap to a bunch of gullible ass-monkeys who would pay out their hard earned cash for the crap!

Now, that last paragraph will probably piss off a lot of people, both sides of the equation… the seller and the gullible buyer.

Most times it’s just the seller trying to make his money back because he was ripped off by someone else. So, if he can con you out of your money, he gets his money back and you’re screwed and tatoo’ed!
You see these knuckleheads in court all the time because they make wild claims and don’t back them up.

That’s why over 90% of people who get involved in ANY kind of business fail.

‘Nuf said?

*****
Reposted at: http://www.facebook.com/group.php?gid=122728414310

Ernest O’Dell is the author of Guerrilla Internet Marketing, Guerrilla Real Estate Marketing, and is a Communication Systems Integrator at DMS Group Publications.

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