There’s a Big Problem In The Advertising Industry These Days

By Ernest O’Dell

It used to be that whenever companies wanted to advertise something,  they’d take out a commercial on TV or the radio, or an ad in magazines.  Then, when the Internet came out, along came banner ads… but the principles were the same.

Blast your ads at your customers, hope it works.  Throw enough money at it and see how much of it “sticks to the wall.”

That’s the old way of doing things like they did back in the “Brand Builder” days of early television.  (If you’re not old enough to remember when television came out, then anybody talking about the 50’s will probably sound ancient.)

As I’m sure you’ve noticed though, if you haven’t read about it already, the effectiveness of all those types of advertising has been going down.  Banner ads, classifieds, safelists, “free” ad sites, FFA (Free For Alls), are just about dead.

Then along came RSS and blogging.  And those are almost dead, too.

And then, along came social networking, Web 2.0…

That’s not to say that all of the aforementioned are “dead” yet—I’m not going to throw around gross exaggerations like that and expect you to believe them.  But, they aren’t working as well anymore, that’s for sure.

People fast-forward through TV commercials now with their TiVo’s.   Browsers nowadays come with built-in popup blockers.  People have just been more conditioned to ignore advertisements.  You know what I mean, since you probably do your best to ignore advertisements, too.

Enter viral marketing, also known as “word of mouth” marketing.  It’s been happening all the time, but because all the other forms of marketing have been declining, it’s becoming more and more important.

Word of mouth advertising has been one of the best, if not THE best, forms of communications since the cave man dropped his clubs and started walking upright.  When he finally figured out a way to grunt out the words to describe the pain his knuckles were having by dragging them along the ground, word of mouth became viral—probably about 10,000 years ago.

You see, when a web site is REALLY good, people just tell each other about it naturally.   And then those people who just found out about it by word of mouth like it so much, then they in turn start telling their friends about it.  And so on, and so on…

Before you know it, Piltdown Man has learned how to keep from scraping his knuckles on the ground and learned to walk upright.

Ah!  Evolution!  Such a nice concept!

When word of mouth gets out about your business, and your web site, and before you know it, you’ve got so much traffic, you’re struggling to keep your web server alive because there’s so many people visiting it every second.

I know: it has happened to me.  It has happened to my brother, too.  He sells a little video screen saver at that nobody else has figured out how to design.

I was talking to him on the phone the other day and he was telling me that he was getting so much traffic that his bandwidth shot up and he got a whopping bill from his hosting company.  But, he will still let you download it and try it for free.

Well, that’s good!  More traffic is good.  Good copy is better, and more sales are the best.  But, for now, more traffic is a good start.

The real power of viral marketing, though, lies in the fact that people trust it as a reliable source of information.

And they should!

Think about it:  One of the biggest reasons people are ignoring more and more ads nowadays is that it’s turning out that what the ads are saying isn’t really true!

So, why should people waste their time reading and watching things that may not be true?  It’s kinda like watching a political campaign speech!  You can’t believe a word of it anymore!

On the other hand, if your friend, or your family member gives you a recommendation, you’re much more likely to check it out, since you trust the source.

So, in an age of information overload, and declining advertisement effectiveness, there seems to still be one method of marketing which will never go away.

No matter how bad it gets for “conventional” marketing, people will always respect the recommendations of people they know.  This is why social networking, or “Web 2.0,” is doing so well.

So the real question is, then, how do you get people to recommend your site to their friends?

Well, that’s all explained right here:

P.S. Inside the free member’s area there’s a really interesting article about the 3 mistakes that can cause a viral marketing campaign to stop working.  There’s just too much information to put into this article, so head over to and read about it there.

FREE 1-Hour Consultation

If you’re struggling to put together your strategic marketing plan, give us a call today.  Don’t “flounder” around and try to “wing it” on your own.  We’ll be glad to talk to you on the phone and see if we can be of assistance.

We’ll review what you’ve done, help you refine your plan and offer alternative ideas that you may never have come up with on your own.

The program we designed is called “Dominant Marketing Strategies” and we show you how to DOMINATE your marketplace—not just be competitive.

It’s not about subsisting off of the momentum of an industry. It’s about being worth more to the marketplace and as a result getting more response from it.

And when you have something good to say about your business, your product or your service, then you WILL dominate.

To learn more about Dominant Marketing Strategies, contact us by email.  Phone consultations are free.

Ernest ODell – Guerrilla Internet Marketing
Dominant Marketing Strategies
(a subsidiary of DMS Group)



  1. My concern however comes from hearing stories about people that have lost big sums of money due to scams and advertising deceit. Marketing Plan

  2. You’re right Elliot. Too many advertising and marketing companies are not being held accountable to their clients, and I’m talking about the legitimate ones in the “brick and mortar” industry.

    Since the inception of the Internet coming of age in the private sector, too many scam artists (and a few “companies” of dubious origin and repute) try to pass themselves off as some sort of legitimate source, or as a “guru” of sorts.

    I know far too many reputable firms and their people, and can tell you how to sift the proverbial wheat from the chaff.

    Do your homework! If you can’t find their contact info on their main web site, then send them an email. If they don’t reply, or if they don’t give you a decent reply to a blog post/comment, then consider the source.

    Myself… too many people know me, and I can tell you this much: if they don’t give you an “up front” solid money back guarantee, then move on to the next agency in the phone book.

    Or call someone and ask for a reputable firm.

    The reason a lot of “newbies” (Gawd! I hate that name! But it fits…) a lot of newbies get “taken to the cleaners” is because they’re sucked in by the flashy ad copy and they buy into the scam artist’s BS (did I say bullshit?). They both operate on the premise of greed, and frankly, some people will never learn… on either end.

    It’s not wonder people don’t believe 99% of the advertising they read.

    That’s a future article I’m working on.

    Ernest O’Dell – Guerrilla Internet Marketing
    P.S. Note to spammers: no use in trying to spam me. You’ll just get sent to the Askimet bit bucket, and then I’ll hunt you down and make your life miserable. (That’s why they call me the “guerrillero.”

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